There’s no question about it.
Whether it’s an actual recession or fear of a recession, bookings for 2023 are slow across the community.
The Wedding Report released a survey from 146 wedding vendors. 63% said they’re seeing couples cut guest counts, and 70% said they’re seeing couples cut their wedding budget with 34% saying it’s between 10-24%
We know that reducing guest count is an efficient way to find savings but since 2008’s recession, the data supports that video is often on the chopping block as an “extraneous” cost.
Who needs a $3-5k videographer when they already have a $3-5k photographer?!
Now is the time to educate perspective couples on the value that video has: this is not just a pretty picture, it’s the whole picture of your family, friends, their voices, their movements, and mannerisms. We’re capturing a moment in time, with sight and sound.
Photo alone can’t generate a recall of time this powerfully.
While we do have to feed our guests, keep the bar stocked and the linens pressed, the food and flowers will be consumed in over in a day and gone.
Our product will preserve moments for decades to come.
As you update your social accounts and blogs to keep those SEO bots chugging away for new leads, focus your copy and marketing on this concept.
Audio alone is unique to video, and combined with motion(and I say this as someone who loves a fresh bouquet) when it comes to investments: Films over flowers.
Additionally, we want to remind our community to
Review your contract and retainers. If you’ve been accepting credit cards as payment for non-refundable retainers, consider switching to check. Credit Card disputes for our services tend to favor the buyer, and card charges can be revoked. Cash or check cannot.
The 3 most popular wedding dates in 2023 for our filmmakers are: May 20th, June 3rd, and September 30th. If you do not have a wedding booked on these dates, you may want to specifically advertise availability for that day, or, offer a special rate to secure that booking. Our filmmakers are most booked in May and September.